Streamers Rejoice in Live Programs – Media Play News
September 22, 2022
NEWS ANALYSIS: The September 19 debut of Dancing with the Stars season 31 on Disney+ marked the first time the venerable dance competition was broadcast live on an over-the-top video platform. The move came after Disney-owned ABC TV announced earlier this year that it would no longer air the show. Although Nielsen hasn’t released viewership data for the dance competition on Disney+, it’s worth noting that the show’s primary viewer audience is older than 63, according to Nielsen. This age demo accounts for just 9% of the Disney+ subscriber base, according to Nielsen.
Disney’s next live streaming event will be singer Elton John’s last concert in the US in November.
Dancing with the Stars enters a ✨whole new world✨ with this cast!
— Disney+ (@DisneyPlus) September 8, 2022
The live-streamed event followed the debut of NFL “Thursday Night Football” on September 15 exclusively on Prime Video. With Amazon paying $1 billion annually for the rights for the next 11 years, the e-commerce giant is no longer sharing the coveted game with Fox Sports.
Amazon announced that the three-hour game between the Kansas City Chiefs and the Los Angeles Chargers generated the most Prime signups of all time for the e-commerce platform. Prime Video is one of several perks offered to Prime members by Amazon. How much higher “Thursday Night Football” will send Prime members over 200 million remains to be seen — as evidenced by the NFL’s humorous tweet (below) from the game by NFL Commissioner Roger Goodell and Amazon Founder Jeff Bezos.
Nielsen announced on September 22 that the game had reached 11.9 million household Internet-connected TVs, a number that increases to around 13 million when additional devices are factored in. Amazon reportedly claims the game has reached 15 million viewers.
“Listen to me… football in space.” pic.twitter.com/lSj9hNWMbU
— NFL (@NFL) 09/16/2022
“Our first TNF exclusive show delivered the most watched primetime night in the US in Prime Video history,” Jay Marine, head of sports at Amazon, reportedly wrote in an employee memo. “This is a tremendous achievement. We also witnessed the largest three hours for US Prime filings in Amazon’s history — including Prime Day, Cyber Monday and Black Friday.”
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Regardless, viewer numbers couldn’t keep up with the two-part premiere of the pricey Amazon Studios series The Lord of the Rings: The Rings of Power is in doubt. According to Amazon, more than 25 million people worldwide streamed the show on day one.
Regardless, production of the football game, including top-flight announcement crew Al Michaels and longtime college football analyst Kirk Herbstreit, proceeded without technical glitches.
“While we’re still awaiting official Nielsen ratings…this was also a tremendous technical achievement – our engineering and product teams rose to the challenge and delivered an amazing streaming experience for our millions of viewers,” Marine wrote.